In 2023, Instagram was the social media platform with the highest influence on purchasing decisions and processes among German users. 41 percent stated that they had become aware of a product via the platform and had subsequently purchased it. Facebook came in second place, with almost 30 percent of respondents stating that the platform had influenced their purchasing process before.
Which social media has made you aware of a product that you subsequently bought?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ibi research. (October 31, 2023). Which social media has made you aware of a product that you subsequently bought? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/
ibi research. "Which social media has made you aware of a product that you subsequently bought?." Chart. October 31, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/
ibi research. (2023). Which social media has made you aware of a product that you subsequently bought?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/
ibi research. "Which Social Media Has Made You Aware of a Product That You Subsequently Bought?." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/
ibi research, Which social media has made you aware of a product that you subsequently bought? Statista, https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/ (last visited December 18, 2024)
Which social media has made you aware of a product that you subsequently bought? [Graph], ibi research, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/
